Influence
by Robert Cialdini
Social PsychPopular Science
Why It's Here
The psychology of persuasion explained through six universal principles.
Summary
Dr. Cialdini explains the psychology of why people say yes and how to apply these principles ethically in business and everyday life. Based on 35 years of evidence-based research.
Book Details
- Pages
- 336
- Published
- 1984
- Reading Level
- Beginner Friendly
- Style
- Research-Based
- Author Type
- Academic